Shopper Solutions

Decision making can often be a confusing and stressful experience, due to the number of products on shelf, lack of clear categorisation and general absence of product information.

The products are all mixed up – as if a child was doing it for fun

There’s nothing to draw you in

No information - not good for people like me who don’t know the difference

These frustrations can result in lost sales or lead to shoppers relying heavily on price/promotions as indicators of quality / value which in the process destroys category value.

The good news is, we can help you turn this around.

Our shopper solutions are designed to GROW category value to the benefit of all, that’s retailers, brands and shoppers alike. We identify the levers most associated with driving incremental category spend and tell you how to flex them to optimal advantage. In one category this amounted to a potential increase in shopper spend of over 30%.

Not a bad little case to take to the trade.