With markets increasingly both saturated and fragmented, we know that disrupting markets to drive business growth is easier said than done. The mind-boggling challenge of how to tailor products to distinct sets of consumer needs whilst rationalising product portfolios and still achieving target profit margins.

No mean feat.

Luckily our NPD toolkit is primed and ready for this challenge.

We can help you identify key territories of opportunity using competitor landscape mapping, social listening, web scraping and ethnography.

Where appropriate we also employ deep learning algorithms - which learn from the market structure, assimilate new possibilities and predict future outcomes to develop products/services designed to address gaps that exist in market.

Our experience in developing market leading products is built on this insight – whether developing a future-proofed express delivery service, a tiered insurance product suite, a new premix rum or a more comfortable long-distance running shoe.